Lalitha, J Josephine. “A Paradigm Shift in the Shopping Orientation of Rural Shoppers – An Empirical Study”. Quing: International Journal of Commerce and Management 2, no. 2 (June 30, 2022): 47–53. Accessed December 5, 2024. https://quingpublications.com/journals/index.php/ijcm/article/view/27.