Vol. 3 No. 1 (2023)

Original Articles

• An In-Depth Analysis of Trend, Pattern and Progress of Mergers and Acquisitions in Indian Manufacturing Companies

  Shravani, CMA Dr. Jeelan Basha V (Author)

  1-11

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• An Application of AIDAS Model on the Effectiveness of Google Classroom in the Learning Outcome of the Students During the COVID-19 Pandemic

  Dr. Saradha A (Author)

  12-18

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• An Analysis on Relationship Between Brand Awareness and Repeat Purchase

  Saranya K, Subashree J (Author)

  19-24

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• Literature Review on Women Investment Behaviour

  Chandresh, Dr. Sanjay Thakur (Author)

  25-31

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• The Marketing Stimulus and Motives Adopted by the Online Retailers and its Impact on the Customer Purchase Decision - A Conceptual Study

  Sree Remya S R, Dr. S Kavitha (Author)

  32-38

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• A Study on Customer’s Online Purchasing Behaviour with Reference to Madurai City

  V. Sheela Selva Kumari, Dr. P. Kasturi Rani (Author)

  39-46

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• A Study on the Effectiveness of Agricultural Finance and its Opportunities to Enhance the Standard of Living of Small Farmers - with Reference to Chengalpattu District

  Ramu G, Dr. R. Rethinabai (Author)

  47-57

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• A Comparative Study between Zomato and Swiggy for Level of Satisfaction of Customers of Madurai City

  S. Jeyadevi, Dr. M. S. Meenakshi (Author)

  58-64

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• A Study on the Challenges of the Entrepreneurs in the Unorganised Sector with Special Reference to Marina Beach, Chennai, Tamil Nadu, India

  Geetha Priya C, Dr. N. Renuka Devi (Author)

  65-72

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• Impact of Repo Rate Changes During COVID-19 on Source of Income and Ease in Availing Loans on General Public in India

  Nivithraa R, Dr. T. Usha Priya (Author)

  73-82

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• A Study on the Opportunities and Challenges of GIG Economy from the Perception of Platform Workers with Reference to Chennai City

  Dr. B. Shyamala, A. Nandini (Author)

  83-92

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• A Study on Impact of Stress in IT Women in Chennai

  Dr. K. Malarvizhi (Author)

  93-97

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• Work from Home and Job Satisfaction among IT Professionals in Chennai: An Empirical Analysis

  Dr. C. Sunita (Author)

  98-105

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• Unethical Advertisements in the Era of Social Network

  Swathi Pradeeba P, Dr. Murugesan D (Author)

  106-110

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• Organizational Commitment and Perceived Organisational Support : A Study with Reference to the Employees in Private Sector Commercial Banks

  T. Dharmasamvardhini (Author)

  111-118

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