E-Tailing in India - A Meta-Analysis

Authors

  • Akhila P A Assistant Professor, Department of Commerce, St. Teresa’s College (Autonomous), Ernakulam, KL, IND. Author
  • Merin Elizabath Harry Assistant Professor, Department of Commerce, St. Teresa’s College (Autonomous), Ernakulam, KL, IND. Author
  • Nima Dominic Assistant Professor, Department of Commerce, St. Teresa’s College (Autonomous), Ernakulam, KL, IND. Author

DOI:

https://doi.org/10.54368/qijmsrd.1.1.0009

Keywords:

E-Tailing, E-Commerce, Internet, Retailing, Meta-analysis

Abstract

In this era of advancement in technology, Electronic Tailing has great significance. The word E-tail has come from the word retail. With the help of the internet, virtual shops are created where the image, features and prices are displayed. In this study, 15 related studies were reviewed, and primary and secondary sources were used. From these studies, E-tailing has become a better source for marketing campaigns. In this changing environment, E-tailing has a better future.

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Published

2022/03/30

Issue

Vol. 1 No. 1 (2022)

Section

Case Study

License

Copyright (c) 2022 Quing: IJMSRD

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Akhila, P. A., Harry, M. E., & Dominic, N. (2022). E-Tailing in India - A Meta-Analysis. Quing: International Journal of Multidisciplinary Scientific Research and Development, 1(1), 31-34. https://doi.org/10.54368/qijmsrd.1.1.0009

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