Growth of Digital Platforms and its Impact on Green Business Implications

Abstract

Modern technologies of no doubt started transforming the process of business functions from traditional cash transactions to cashless transfer of funds. Whenever a new technology emerges the market, the companies rush up in enforce them as an early adoption in their concern before their competing concerns start to implement. Business slowly started to shift themselves to technical savvy and build their own business models that suites their business activity. Businesses that hesitates to shift their technologies towards digital platform loses to compete with modern business world and go behind in the market. This situation makes them to forcefully adopt to digitalisation of their business on the one side, whereas on the other hand, the customers too started to shift themselves to modern and digital purchase greatly which automatically acts as a forcing factor to make their digital transformation in their business. Hence the present focuses with the objective of measuring the growth of different digital platforms and to what extend the digital platforms support the business concerns to do their business activities with effective use of business and help in sustaining a secured environment by taking green business initiatives. The analysis of the present study would be based on the earlier reviews and the suggestions would be carried out accordingly. The findings and the suggestions from the present study may help in carrying out the green initiatives still more in a better way in order to protect our environment in a healthier way.