A Study on Manifold Factors Influencing Engineering College Pupils’ Laptop Purchases at Tiruchirappalli District, Tamil Nadu, India

Abstract

A laptop, also known as a notebook, is a portable personnel computer that aids one to utilize in a different milieu. Needless to mention that laptop with an internet connection would bring the macrocosm simply into one’s thenar. In today’s fast-moving world, it has become the definite need of the hour rather than a luxury. The part played by laptops among students is more vital in academic usage as well as in day-to-day life. Examining the student purchasing behaviour is critical for computer manufacturers to concentrate on booming sales on the one hand, and for prospective students to purchase a compatible laptop on the other. This study examines various factors such as the deciding person to purchase the laptop, references, the role of media, price, value-added features, duration is taken to purchase the laptop, daily usage timings, preferred brand, and post-purchase services to determine the purchasing behaviour of the students. In substance, buying behaviours refer to the buying behaviours of purchasers starting from desire to final purchase, who may be bifurcated as customers and consumers. Someone who purchases regularly with a company or store is referred to as afore customer, whereas one who does so impulsively is called a later customer. Here, the pupils studied are simply considered as consumers for most of them have made single as well as the durable purchase of laptops.