Impact of Organisational Practices on the Job Stress Among Medical Sales Representatives

Abstract

The growth of the pharmaceutical industry is driving a simultaneous increase in the demand for medical sales representatives. Being forced of achieving targets induces stress among individuals. This study aims to examine the impact of organizational practices on job stress across different employee categories. The study's findings indicate that Medical Sales Representatives are encountering stress and experiencing work-related pressure. Simultaneously, significant changes are being imposed on the role of Medical Sales Representative, prompting questions regarding the profession's ability to effectively manage these transformations. Improvements in the job profile and working hours should be evaluated with consideration for the wellbeing of the Medical Sales Representatives who implement and are impacted by these changes. The study proposed several remedial measures, including counseling, the implementation of training programs headed by a team of experts comprising psychologists, and the establishment of a flexible work schedule tailored to the nature of the work.