A Study on Business Prospects for Builders at Mahindra World City, Chengelpet

Abstract

The paper is intended to know the market potential for residential apartments and villas at Mahindra City near Chennai. The reason for choosing the location is since it is considered as Mini Detroit in Tamil Nadu with many IT industries & automobile companies and its ancillaries, with thousands of employees commuting to the region from various parts of Chennai. Research on the intention was done in duration of 2 months among 240 respondents through a structured questionnaire. Both positive and negative aspects in the location and the buyer’s demographic details were analysed and much useful information was obtained. Target Interest would be towards 2BHK by nuclear families working in private sector with a price range of ₹3,500 or lesser for a sq. Ft. Since it’s a manufacturing/IT hub the maximum response for projects would be from private employees working in these industries in and around.