Consumer Attitude towards Online Shopping

Abstract

With the advancement of the internet, digital marketing and e-commerce have accelerated in recent years. Customers who have easy access to the internet are more likely to shop online. Going digital is the latest trend in this fast-changing era and period. People across the world have changed their attitudes and behaviours due to the Internet. In today's world, internet connection is just as essential as healthy food, drinking water, air, housing, education, etc. In addition to online purchasing, consumers utilise the internet to evaluate costs, product characteristics, and post-purchase service options. As a result, online shopping is becoming increasingly popular with young people and those who work in the retail industry because they don't have the time to go shopping in person. Online sales have grown in part due to the convenience of having the internet available at all times and the ability to acquire complete information on the products and their specifications. In this context, the current study examines consumer attitudes toward online purchasing and the factors that may influence it.