Customer Satisfaction towards Online Shopping Sites for Baby Products

Abstract

India has become one of the most popular places to produce and sell baby care products. Globally, the expanding number of children aged 0-4 years presents enormous prospects for marketers of baby care products. Even in rural areas, increasing internet penetration and a boosted internet user base have increased the potential market for baby care products sold on the internet. It has been observed that customers purchasing baby products are especially interested in gathering as much information as possible before making a purchase decision. Customers can now find, compare, and choose the most refined product for their baby at their convenience. Based on these dramatic changes in technology, we need to know baby product sites' preferences and satisfaction levels. This research aimed to determine client satisfaction with online shopping websites for baby products. Simple percentages and chi-square are used to examine the data obtained from customers of baby websites who filled out the questionnaire. The research found that age, gender, monthly income, annual income, preferred website, and types of baby products are all connected with customer satisfaction on baby product websites.