A Study on Extrinsic Factors Affecting Rural Women Entrepreneurs

Abstract

The present research work aims to identify the extrinsic factors affecting female entrepreneurs from rural areas. Further, the impact of business profile of women entrepreneurs living in rural areas on the extrinsic factors were assessed with suitable statistical tools and techniques. This research paper is executed with a scientific and systematic methodology by including primary and secondary nature of data. The primary source of data for this research work was collected from 200 women who are involved in entrepreneurship with the aid of a well-structured interview schedule. Judgement sampling method was used in the rural limits of Kancheepuram district in the state of Tamil Nadu. The secondary data of the research constitutes books, journal articles and web sources. The result of the study shows that there is a relationship exist among the extrinsic factors affecting rural women entrepreneurs. The outcome of the study helps the government, policy makers and non-governmental organisations to help the rural women entrepreneurs to eliminate the problems underlying with the chosen extrinsic factors.