Festival Tourism Plays a Major Role in Building Social Bond: A Study with Reference to Chithirai Festival, Madurai

Abstract

This study employed to investigate the major role of festival tourism in building social bond. In this dizzying and demanding world, real happiness is rarely experienced because of pessimism and seriousness even in little things growing big. Hence it is essential to bring out cheerfulness and childishness in us and thereby spread positivity as a whole. Celebrating festivals help to freed ourselves from all worries and stresses. For this descriptive study, the survey was conducted from 1st August to 30th September 2022. Under simple random sampling method, a well-structured online questionnaire is used to collect Primary data from 54 respondents and Secondary data is collected from websites, journals and magazines and processed using the method of content analysis. The findings of the research paper concludes that Chithirai festival tourism play a crucial part in bringing people from every locality together in a bond of love. Moreover, popularizing the festival will invite people from other states and countries to join in the festivities and thereby increase the popularity of the destination and paves way for sustainable economic growth of the destination.