A Study of Digital Banking Literacy among Women in Nashik City

Abstract

Digital Banking is significant in modern age. It has become the inevitable part of our life during pandemic. Digital Banking is the transformation of banking services. It helps bank’s customers to use banking products and services via an electronic/online mode. Digital banking means to digitize all of the banking operations and substitute the bank’s physical presence with an everlasting online presence, deleting a consumer’s need to actually visit a branch office of bank. Digital Banking makes life of consumers very easy. It saves time. When the human life was under the threat of lockdown, digital banking was the great help. During pandemic and even in post pandemic period everyone became accustomed with digital banking. Those who never used digital banking services even once in a life also became masters. It has reduced the rush in banks which can be considered as additional benefit. It gave a great support for women empowerment. Digital Banking is proved as an effective tool for women empowerment as it boosts confidence and make women independent. This paper takes a review of digital banking literacy among women in Nashik City and challenges they faced while learning digital banking techniques.