Perception of Jute Bags Usage Among Generation Z in Chennai City

Abstract

In today’s modern world, we are very busy with our daily activities and forget our responsibility to save nature. For a hygienic environment, we need uncontaminated land, pure water, and unpolluted air. We can live healthy by saving our beautiful living nature in various manners. One such initiative which we can take is by using Jute bags in our everyday life. By doing this, we could cut down on non-biodegradable plastic bags and switch to a green alternative. These Jute bags are reusable, bio-degradable, and 100% safe for the environment. The reason of this investigation was to determine the Generation Z’s perception about Jute bags usage. A sample size of 100 was taken. What type of Jute bags Generation Z prefers is also analysed through frequency analysis. The relationship between the Age factor and the perception of Jute bags is identified using the Pearson correlation. The analysis between the problems encountered by customers and social influence factors is investigated by Linear Regression. It is concluded that Generation Z prefers buying Grocery or Shopping Jute bags for their usage and there was a strong association between the social influence factors and the Perception towards attempting the Jute bags purchase.