A Study on Behaviour of Consumer Towards Eco-Friendly Pen with Special Reference to College Students

Abstract

The aim of this study is to insight the thought of buying eco-friendly pen instead of plastic pen. The objective is to spread awareness about eco-friendly pen, to know the purchase intentions of consumers towards eco-friendly pen and to suggest the measures in order to increase the sale of eco-friendly pen. The convenience sampling method is used to collect data from the respondents. The primary and secondary data were used to examine the data. Quantitative methods were used in the form of simple percentage method and the data was represented in the form of bar-diagrams. Due to time restriction the sample size is limited to 65 respondents. The empirical research has been made in order to examine the data interpretation. This paper fills the gap in the literature review by taking a particular product of eco-friendly pen and also feels that eco-friendly pen can create a huge impact in the environment. The suggestion of this paper is to increase the production of eco-friendly pen and to make an advertisement effectively in order to promote the usage of eco-friendly pen instead of plastic pen. Although the government, consumer and the manufacturer playing an essential role in promoting and protecting the eco-friendly pen.  The findings of this paper deals with the aspect of consumer who using plastic pens are aware of eco-friendly pen. But the problem is that it is not easily available from the local shop.