Actual Behaviour of Academicians on Implementing Green Practices Based on Theory of Planned Behaviour

Abstract

Environmental issues and degradation are the consequences of human behaviour which have been caused by increasing population, expansion of industries, changes in consumption patterns of consumers and globalization at large. It has become an alarming issue and calls for immediate attention at all levels. It is therefore imperative to create awareness on green practices to protect the environment. Educational institutions and academicians play a vital role in any nation to contribute to sustainable environment as they would be instrumental in moulding the younger generation into responsible citizens. This study focuses on examining the impact of Intention to Implement Green Practices on Actual Behaviour on the basis of the Theory of Planned Behaviour. Data was gathered from 115 respondents in Chennai city through a standardized structured questionnaire. The data were analysed statistically using the weighted mean, Karl Pearson's correlation, and regression analysis. The findings indicated that Attitude Towards Behaviour and Subjective Norms substantially influenced Intention to Implement Green Practices. In contrast, it was not discovered that Perceived Behavioural Control significantly impacted the Intention to Implement Green practices. The Green Practises Intentional Behaviour Gap had significantly decreased the Green Practises Actual Behaviour Gap.