Do Environmental Issues Impact Consumers’ Purchase Intention of Green Products?

Abstract

The constant change in the consumers’ lifestyle has become the order of the day, and the preference for green products has gained momentum. The rising environmental threats have made consumers more conscious about preserving the environment from further depletion. It is because of this fact that today, consumers prefer products that are environmentally safe and healthy. However, some consumers are hesitant towards these green products. This may be because of the lack of awareness, concern and proper information about green products or other factors. Thus, this paper intends to determine the impact of Environmental Awareness, Environmental Concern and Environmental Advertising on Consumers’ Attitudes and, further, the impact of Consumers’ Attitudes on the Purchase Intention of Green Products. The study used a Purposive Sampling Technique to consider a sample of 83 employed women in Chennai. The statistical tools Weighted Mean, Correlation and Regression were used for analysis. Results revealed that Environmental Awareness (r=0.521), Environmental Concern (r=0.624) and Environmental Advertising (r=0.622) were significantly and positively related to Consumers’ Attitudes. A significant positive relationship existed between Consumers’ Attitudes (0.716) and Purchase Intention. Environmental Concern (0.412) and Environmental Advertising (0.298) were found to have a significant positive impact on Consumers’ Attitudes. Further, Consumers’ Attitude (0.820) was also found to impact Purchase Intention significantly.