Factors Shaping Consumer Behaviour in the Eco-Friendly Solar Powered Garden Lamps Products

Abstract

This research investigates consumer behaviour towards eco-friendly solar-powered garden lamps in Chennai City, shedding light on the factors influencing purchasing decisions and satisfaction levels. Employing a convenient sampling method, data from 54 respondents were collected through a digital form, offering insights into demographics, information sources, constraints, and preferences. Findings reveal a predominant consumer interest in solar-powered garden lamps driven by environmental concerns. Quality, easy availability, and price are identified as key factors influencing satisfaction, while marketing elements significantly impact product preferences. Constraints such as higher prices and limited awareness present challenges to broader adoption. Policy recommendations emphasize awareness campaigns, incentives for sustainable practices, and addressing accessibility barriers. Managerial implications highlight the importance of quality assurance, strategic marketing, and adaptability. The study concludes by identifying avenues for future research, including geographical expansion, longitudinal studies, and in-depth cultural analyses, to further enrich our understanding of this evolving market.