Vol. 2 No. 2 (2022)

Original Articles

• Effect of Reliability Variables on Customer Perception Over the Services of Bank

  Dr. S. Karpagam, Dr. V. S. Rajakrishnan (Author)

  33-46

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• A Paradigm Shift in the Shopping Orientation of Rural Shoppers – An Empirical Study

  Dr. J. Josephine Lalitha (Author)

  47-53

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