A Study on Customer’s Online Purchasing Behaviour with Reference to Madurai City

Abstract

E-commerce has simplified and innovated life by bringing about several changes in our day-to-day activities. In India, Customer’s buying habits have changed dramatically due to the rapid expansion of retail marketing and the evolution of the Internet. Online retailers can increase their financial resources by creating e-products and services that fulfill customer needs. The primary goal of this study is to analyze the customer purchasing behaviour of Madurai city people while doing online purchasing. The development of technology opened up new channels for providing customers with shopping amenities, including online shopping, remote payments, doorstep delivery, etc. This work forecast the peoples of Madurai city's customer behaviours and likes and dislikes experienced in online shopping. As a result, it suggests that business owners and e-tailers formulate marketing strategies.