A Comparative Study between Zomato and Swiggy for Level of Satisfaction of Customers of Madurai City

Abstract

All of our daily activities have changed as a result of technological advances. One of them is an online food ordering service. Zomato launched an online food ordering service in 2018 and was soon followed by Swiggy, Food Panda, and Uber Eats. Although the actual food services provided by various restaurants and hotels are still in charge of the time at the moment, the recently developed internet structure will eventually take control of the physical form. This study investigates Madurai City consumers' satisfaction levels with respect to Zomato and Swiggy. Considering the choice of purchasing food online makes using various mobile apps in one's life far simpler and easier. These days, it's common for hotels and restaurants to use these applications to advertise their products. Zomato and Swiggy, the two most widely used applications in this study, take into consideration analysing of the level of customer satisfaction. The consumer study includes 100 participants. Statistical analysis tools are used to analyse the data and explain the results using percentage analysis and ranking. To determine the respondents’ socioeconomic status, we used the basic percentage approach, the weighted average ranking method, and regression. Since the system is simple to use and delivery times are similar, the majority of respondents were usually satisfied with the service offered by Swiggy and Zomato.